Trapstar has managed to leave its mark in fashion culture, merging urban aesthetics with high-profile collaborations and cultural relevance. Founded in London in 2005, the brand grew into a global streetwear phenomenon. According to Business of Fashion, annual revenue tops $10 million, driven by its commitment to exclusivity and deep roots in music, art, and urban identity.
The brand’s limited-edition drops are central to its strategy, creating hype and scarcity that resonate with modern consumers. A 2023 study by Hypebeast revealed that 72% of streetwear enthusiasts prioritize exclusivity when choosing brands, making Trapstar a favorite among collectors. Products like the Irongate Tracksuit, priced at $250, often sell out within hours, showcasing the brand’s ability to command attention and maintain desirability.
Its work with cultural icons such as Rihanna, Jay-Z, and Skepta makes Trapstar one of the most important names standing at the crossroads of fashion and culture. In 2022, it collaborated with Puma on a collection that helped to boost sales by 35% in the first quarter. Such collaborations expand Trapstar’s reach and make it extremely relevant in terms of influencing current fashion trends.
The trap star has always used music in making their identity. Most of their designs draw inspiration from raw urban culture; that is where the grime and hip-hop root can be seen. British Superstar Rapper Stormzy wore Trapstar on stage at Glastonbury Festival 2023 during his headliner and exposed the brand to over 200,000-plus people in attendance.
As Bill Cunningham said, “Fashion is the armor to survive the reality of everyday life,” and Trapstar leads by example with its designs that let wearers express their individuality while being part of something bigger-a greater cultural narrative. With bold graphics and storytelling, this brand really stands out from the crowd in streetwear.
The latest Trapstar collections have expanded to include sustainable practices by using organic fabrics and recyclable materials. In a report provided by Statista in 2022, 73% of the consumers of Gen Z prefer for fashion to be more sustainable.
Appropriately, those who would appreciate an explanation of how the modern-day version of streetwear came about find Trapstar to represent just that: redefining fashion culture through cultural influence, exclusivity, and innovation.